The Problem

Mobile content needs to relevant and personalized.  Static mobile content results in limited user engagement.  Highly relevant and interactive content is needed to keep mobile users engaged.   

Our Solution

NEXRF has developed a Context Aware Relevance Engine (CARE) that radically transforms the traditional retail experience by combining the power of indoor geofencing, user profiling, and contextual awareness on a single platform.

The Result

A push-based personalized news feed that reacts to changing indoor location and user feedback.  This hyperlocal news feed can also affect or control digital signage.  Additionally, users can post comments within an indoor geofence, thereby supporting a hyperlocal social experience.